The start of a new type of exhibition
In the nineties, a private company named Culturespaces had the desire to create a new type of exhibition. They had the project to make people discover art in a different way. How? Thanks to a new innovative concept named AMIEX, which means, Art & Music Immersive Experience.
That is how was born Les Carrières de Lumières in Les Baux-de-Provence in the South of France. In this old disused quarry of stone, since March of 2012, people are invited to live a unique numerical exhibition. Indeed, the huge rock walls of the quarry are forming a backdrop for a sound and light show. Each year, a new theme is proposed to visitors with different famous artists like Van Gogh, Gauguin, Klimt and Michelangelo. Last year, in 2017, the site has recorded 554 000 visitors for the theme “The Fantastic and Wonderful World of Bosch, Brueghel, Arcimboldo”.
An immersive digital exhibition
Up to now, exhibitions were consisting in works of art static on walls. Now, thanks to AMIEX, people can discover paints in a playful way. In fact, after being digitized, the works are projecting in very high resolution on the floor and walls and animated to the rhythm of music. Works are brought to life to compose a poetic scenario. Thus, instead of only being in front of paints, people can live the experience of being inside them. For a moment you are allowed to live in the painting and discover it in details. That is what we call “immersive art”.
L’Atelier des Lumières
In order to expand the success of Les Carrières de Lumières, the company Culturespaces had the idea to create a Digital Art Centre in the heart of Paris. It is the same concept than in Les Baux-de-Provence but in Paris, 38 rue Saint-Maur in the 11th arrondissement. In this old disuses foundry of 2 000 m2, 140 projectors and 50 speakers have been installed for this unique experience.
Since the 13th the site offers to visitors the opportunity to discover or rediscover the paintings of Austrian painter Klimt. During 35 minutes, a powerful show immerses them in the details of his works, projected on walls of 10 meters.
How does Culturespaces communicate on the exhibition?
First of all, L’Atelier des Lumières has its own website where you can discover the concept, the site, the exhibitions and also prepare your visit: http://atelier-lumieres.com/fr/home
In March, Culturespaces was organizing a contest to win a trip to Vienna. To participate, people only had to buy a ticket online for the exhibition and wait for the draw in May. The contest was organized with the Tourist Office of Vienna and the Galeries Lafayette.
L’Atelier des Lumières also has its own Facebook page, daily fed in content like videos or pictures: https://www.facebook.com/AtelierLumieres/
Moreover, the page shares some pictures posted on Instagram by visitors.
Finally, in the metro or in the street in Paris, you can see advertising posters for Klimt exhibition.
Don’t wait any longer and run to discover the beauty of Klimt works!